About Simplicity Media

BUILT
DIFFERENTLY

A Canadian-headquartered independent media agency. A collective of senior practitioners who have spent careers doing this — and left to do it better.

40+
Years Combined Industry Experience
$19M+
CAD Media Managed
413+
Campaigns Delivered
3
Offices — Toronto, Halifax, London
Who We Are

AN INDEPENDENT
COLLECTIVE

The best senior media people don't sit inside agencies anymore. They work independently — and Simplicity brings them together around the brief, from a Canadian operating base with execution arms in every market that matters.

Simplicity Media is a Canadian-headquartered independent media agency, with offices in Toronto, Halifax and London. We are not a holding group subsidiary. We are not staffed by graduates learning on client budgets. We are a collective of senior media professionals, each with deep expertise in their discipline, brought together under a single accountable operation — built specifically to serve brands running campaigns across more than one market.

The founding team's background spans the full breadth of what modern media requires — from the editorial instincts of broadcast radio and global entertainment publicity, through the commercial rigour of lead generation and performance marketing, to the technical foundations of digital infrastructure and attribution. That combination is not accidental. It is what international media actually requires.

Why It Works

SENIOR ATTENTION.
EVERY CAMPAIGN.

At a network agency, senior people win the pitch. Junior people run the account. The client who met a partner in the credentials meeting is being managed by someone two years into their career by the time the campaign is live. For brands running budgets across multiple markets, that is the difference between a coherent strategy and a series of disconnected local executions.

The collective model exists to solve that problem. Every client at Simplicity has direct access to senior expertise on every brief — not as an escalation path, but as the default. There is no account management layer between the strategy and the execution. There is no inflated rate card protecting a holding group's margin.

The specialists in our collective have spent years at the top of their disciplines. They work with us because they choose to — not because they are assigned to. That distinction matters more than it might appear, especially when you are deploying budget into a market you don't sit inside every day.

How We Work

THE COLLECTIVE
MODEL

Senior Practitioners Only
Every specialist in the Simplicity collective is senior in their discipline — not a rising talent, not a promising junior. People who have been doing this for years and have the results to show for it.
Brief-Led Assembly
We build the team around the brief — not the other way around. A campaign requiring digital audio, paid search and attribution expertise gets exactly those specialists. No generalists filling gaps they don't understand.
Single Point of Accountability
The collective model does not mean diffused responsibility. Every engagement has a single point of accountability — the founding team answers for the outcome, regardless of which specialists are involved in delivery.
Direct Platform Relationships
No intermediaries. Direct relationships at Spotify, Bell Media, Corus, StackAdapt, Meta, Google, TikTok, Global and all major Canadian and UK media owners. Better rates, faster turnarounds, and platform intelligence that filtered relationships don't provide.
Commercially Accountable
We manage media. We do not produce vanity metrics or attendance reports that obscure whether it worked. Every campaign is measured against outcomes that matter to the business — leads, bookings, sales, reach against a specific audience.
Canadian Operation. International Execution.
Headquartered in Canada with execution arms in Toronto, Halifax and London. We plan and buy across North America, the UK and Europe — and our sister UK operation (simplicity.media) handles the inverse for British brands. A multi-market specialism few agencies on either side of the Atlantic can credibly claim.
The Background

WHERE THIS
CAME FROM

Simplicity was founded on a straightforward observation: serious media work for brands operating across markets is served by large holding group agencies on one side and small tactical shops on the other. The middle ground — genuine senior attention, direct platform relationships in every market, full accountability across borders — was underserved. So we built it.

The founding team brought together backgrounds that covered both the brand and performance dimensions of modern media. One principal built a career in broadcast radio and commercial lead generation before founding and building digital operations for some of the largest independent agencies in the market. The other spent over a decade as Director of Global Publicity at one of the world's largest entertainment studios — managing international campaigns, building brand narratives, and working across every major media market.

"We built Simplicity around the principle that performance improves when strategy, creative, media and measurement work as one connected system — not as four separate conversations."

Together, those backgrounds represent something genuinely unusual in the independent agency market: the combination of earned media instinct and paid media discipline, brand thinking and commercial accountability, creative judgment and data literacy.

Since 2019 we have managed over CAD $19 million in paid media, delivered 413+ campaigns, and built a client base that spans FTSE-listed utilities, global gaming publishers, entertainment groups, hospitality brands, education providers and public sector organisations — across North America and the UK. Canadian brands running international campaigns now represent a growing part of that base.

The collective has grown around that core — senior specialists in digital audio, out-of-home, connected TV, paid social, search and press, each with the depth of expertise that comes from doing one thing very well for a long time across the markets we operate in. We bring them in when the brief demands them and we remain accountable for the outcome.

That is the model. It is not the easiest way to run an agency. But it is the right way to run one.

Credentials

THE EXPERIENCE
BEHIND THE WORK

Founding Team Background
Broadcast radio — commercial production and brand identity at the UK's largest radio networks. Sony Gold Award.
Global entertainment publicity — 12+ years directing international publicity campaigns for major studio releases at Warner Bros and Universal Pictures.
Commercial lead generation — nearly a decade building full-funnel acquisition systems across mobile, digital and offline channels.
Digital infrastructure — founded multiple digital arms for large independent agencies, building operating models and measurement frameworks from the ground up.
Awards & Recognition
Marketing Week Awards — Campaign of the Year, 2024.
Netty Awards — Best Digital Campaign Innovation, 2024 and 2025.
Sony Gold Award — Station of the Year, radio broadcast.
Client sectors — FTSE utilities, global gaming, entertainment, hospitality, education, public sector, telecoms.
Markets served — Canada, US, UK, pan-European, Japan.
Our Offices

TORONTO.
HALIFAX. LONDON.

Toronto
Ontario, Canada — HQ
Our Canadian headquarters and the home of the founding principals. The base for our North American operation and the strategic core of the agency — where international briefs are planned, costed and owned.
+1 (416) 848 7340
Halifax
Nova Scotia, Canada
Our Atlantic Canada presence. Also home to AtlanticAds.ca — our sister Canadian digital and strategy operation specialising in connected TV and digital audio for brands across Canada and beyond.
+1 (902) 943 3483
London
United Kingdom
Our UK execution arm — where Simplicity was originally founded in 2019, and the home of our sister UK operation at simplicity.media. Direct relationships across all major UK media owners, broadcasters and platforms.
+44 (0)20 38 38 2009

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sim·plic·i·ty
1. the state, quality or an instance of being easy to understand
2. freedom from complexity

+1 (416) 848 7340
+1 (902) 943 3483
+44 (0)20 38 38 2009
Halifax, NS, CA
Toronto, ON, CA
London, UK

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