Film Services — Nova Scotia Production & International Publicity

Our Philosophy

HUMAN
CONNECTION
IS THE HEART
OF EVERY STORY.

We work with producers, studios, distributors, and festivals to bring stories to audiences — from early development through release and awards consideration.

Every production has a distinct identity. Our role is to understand that identity and communicate it effectively — to press, to audiences, to the industry. We don't apply a template. We build a strategy around the story and the people telling it.

Our Approach

AN EXTENSION
OF YOUR TEAM.
NOT A VENDOR.

From on-the-ground production logistics to high-profile red carpets, we embed into your production and distribution operation — learning the project, the priorities, and the politics before we develop any public-facing strategy.

We have worked across both sides of the Atlantic — at major studios including Disney, 20th Century Fox, Universal and Warner Bros, and with independent producers at Cannes, Berlin, the Toronto International Film Festival, and the BFI London Film Festival.

That breadth of experience means we understand what large studio infrastructure looks like from the inside, and what independent productions need to punch above their weight.

The Team

HEATHER MARSHALL

Founder, Film Services

HEATHER
MARSHALL

Film Publicist & Producer — UK & Canada

Disney Universal Warner Bros 20th Century Fox Alliance Films TIFF Cannes BFI London Berlin

With nearly twenty years at the forefront of the film and television industry, Heather Marshall has worked on some of the most memorable and successful releases of the past two decades.

Delivering standout PR stunts, large-scale installations, and immersive audience experiences, Heather began her career in Canada at the Toronto International Film Festival before moving into roles with Warner Bros. Canada and Alliance Films, working across both local productions and major studio releases.

A Canadian–British dual citizen, she expanded her career to the United Kingdom, collaborating with leading studios including Disney and 20th Century Fox, as well as independent producers. She led on-site publicity and international campaigns at major global festivals, including Cannes, Berlin, and the BFI London Film Festival.

She later worked with Universal Pictures, specialising in international publicity for home entertainment across film and television—driving innovative global campaigns and executing complex, multi-country production events worldwide.

Core Competencies

OUR SPECIALIST
SUPPORT

Production Logistics Coordination

Supporting you at every stage of the production process — from early planning through final wrap. While you focus on script and screen, we handle daily coordination, on-set needs including transport and accommodation, press day logistics, talent movements, schedules, credentials, permits, and liaison with publicists, producers, and local partners.

On-Set Publicity

Embedded on productions to manage all on-set publicity needs — media coordination, studio and distributor liaison, EPK support, interview scheduling, approvals, and day-to-day communications between production and press. We ensure consistent messaging while protecting the creative integrity and workflow of the set.

Publicity & Media Relations

Strategic media campaigns tailored to each project — spanning announcements, set visits, interviews, reviews, and long-lead features across film, culture, and mainstream outlets.

Festival

Full-service support from submission and press materials to scheduling, premieres, and on-site publicity coordination.

Talent & Filmmaker Relations

Thoughtful positioning and media strategy for directors, producers, writers, and cast — rooted in authentic storytelling.

Red Carpets, Premieres & Events

Concepting and execution of premieres, screenings, and red-carpet moments — press coordination, guest management, run-of-show planning, and experiential design.

Marketing & Strategy

Comprehensive marketing strategies designed to elevate your film's presence — from digital campaigns to brand partnerships, ensuring your project reaches its target audience with maximum impact.

Digital Strategy

Social media management, content creation, and targeted digital advertising to build online momentum ahead of and through release.

Brand Partnerships

Identifying and securing strategic alignments with brands that resonate with your film's identity and audience.

Audience Engagement

Building community and buzz through innovative fan experiences, interactive campaigns, and award-season strategy.

Common Questions

FREQUENTLY ASKED
QUESTIONS

What film and production services does Simplicity Media offer in Atlantic Canada?

We offer a full range of film and production support services from our Nova Scotia base: film publicity and press strategy, awards campaign management, red carpet and premiere events, festival strategy and submissions, distribution support, and production logistics. The founding team's 12+ years directing global publicity at Universal Pictures and Warner Bros gives us genuine depth that generalist agencies can't replicate.

Can Simplicity Media support international productions filming in Nova Scotia?

Yes. Nova Scotia's film and television production sector attracts significant international productions, and we work as an extension of production and distribution teams — handling local publicity, press relationships, stakeholder communications and logistics. Our London and Toronto offices provide additional support for productions with UK and North American distribution, and our entertainment PR background means we understand how major studio and independent production campaigns are built from the ground up.

What experience does Simplicity Media have in entertainment publicity?

The Simplicity film team's background includes 12+ years directing global publicity at Universal Pictures — managing press campaigns, talent relations and brand narrative for major studio releases across international markets. Prior to that, roles at Warner Bros Entertainment and Premier PR built the editorial relationships and entertainment industry knowledge that underpin our film services offer. This is a genuine specialism, not a claimed one.

Does Simplicity Media work with independent productions and smaller distributors?

Yes — and this is where our model works particularly well. Major studios have in-house publicity teams; independent productions and smaller distributors often don't. We provide senior-level entertainment PR expertise without the overhead of a full-time hire, working on project or campaign terms rather than ongoing retainers. Whether you're managing an Atlantic Canadian feature, a documentary, or a limited series with international distribution, we can build and execute the publicity strategy around it.

Can the film services team support awards campaigns?

Yes. Awards campaigns — whether targeting Canadian Screen Awards, TIFF recognition, or international festival circuit positioning — require a specific combination of editorial relationships, timing strategy, and narrative management. Our background directing awards-season campaigns at Universal Pictures means we understand how to build the critical momentum that awards campaigns depend on, and how to sequence coverage and screener outreach for maximum effect.

FROM SET
TO SCREEN
TO SPOTLIGHT.

HUMAN
CONNECTION
IS THE HEART
OF EVERY STORY.

AN EXTENSION
OF YOUR TEAM.
NOT A VENDOR.

HEATHER MARSHALL

OUR SPECIALIST
SUPPORT

TAKE YOUR PROJECT
FROM SET TO SPOTLIGHT.

FREQUENTLY ASKED
QUESTIONS

READY TO BRING YOUR STORY TO LIFE?

FROM SETTO SCREENTO SPOTLIGHT.

HUMANCONNECTIONIS THE HEARTOF EVERY STORY.

AN EXTENSIONOF YOUR TEAM.NOT A VENDOR.

HEATHER MARSHALL

OUR SPECIALISTSUPPORT

TAKE YOUR PROJECTFROM SET TO SPOTLIGHT.

FREQUENTLY ASKEDQUESTIONS

READY TO BRING YOUR STORY TO LIFE?

FROM SET
TO SCREEN
TO SPOTLIGHT.

HUMAN
CONNECTION
IS THE HEART
OF EVERY STORY.

AN EXTENSION
OF YOUR TEAM.
NOT A VENDOR.

OUR SPECIALIST
SUPPORT

TAKE YOUR PROJECT
FROM SET TO SPOTLIGHT.

FREQUENTLY ASKED
QUESTIONS