Independent Canadian Advertising, Media Planning & Buying Agency
WE MAKE
YOUR MARKETING
UNMISSABLE
Simplicity Media is a Canadian-headquartered independent media agency. We plan and buy across audio, OOH, connected TV, paid social media and paid search — designed for ambitious brands running campaigns across North America and Europe.
YOUR COMPETITIVE
ADVANTAGE
Simplicity is Canada’s leading independent media agency specializing in CTV, Spotify, DOOH, OOH, and Paid Digital campaigns that reach household decision-makers across Canada. Headquartered in Canada with execution teams in Toronto, Halifax, and London, we are the go-to agency for Canadian brands executing high-impact campaigns across Canada, America and the UK.
Simplicity provides senior-level campaign strategy, direct platform relationships, and seamless cross-border execution without the regional friction. We bridge the gap between North American and UK markets by combining network-level data intelligence with the agility and senior oversight of an independent media team. From targeted Connected TV (CTV) and Spotify digital audio strategies to high-visibility Digital Out-of-Home (DOOH), paid search and social, we’ve managed over CAD $19 million in media since 2019. Our clients range from listed consumer brands and gaming giants to ambitious independent companies needing senior expertise from day one.
We don't do average. We don't do slow. And we don't take on a brief unless we're confident we can make your brand unmissable.
Our Team’s Awards
- Holistic GrowthMarketing SocietyWinner2026
- Campaign of the YearMobile Industry AwardsWinner2023
- Campaign of the YearMobile Industry AwardsWinner2024
- Campaign of the YearMobile Industry AwardsWinner2026
- Campaign of the YearMarketing WeekWinner2024
- Global Campaign of the YearMVNO NationWinner2024
- Best Campaign InnovationNetty AwardsWinner2024
Ranked by Clutch, 2026
- $19m+CAD Media Managed
- 50m+Consumers Reached
- 2.4m+New Customers Generated
- 413+Campaigns Delivered
WE LET OUR WORK
SPEAK FOR ITSELF
Digital Marketing · Paid SearchARTICAD
View Case Study →Digital Marketing · Paid Search3× LEAD VOLUME
NETTY AWARD 2024A five-year search partnership for the UK's leading kitchen design software — lead volume trebled and held, with Netty Awards in 2024 and 2025.
Digital Marketing · PerformanceC-SMASH VRS
View Case Study →Digital Marketing · PerformanceTOP 10 VR TITLE
LAUNCH WEEKA VR game launch built around the Meta Quest community — driving a Golden Joystick-nominated title into the store's top 10 during launch week.
Digital Marketing · InfrastructureLMA
View Case Study →Digital Marketing · InfrastructureOPEN DAYS FILLED
370% BRAND UPLIFTThe complete digital operation for Liverpool Media Academy — search, social, creative and custom attribution filling open days through to acquisition by Galileo Education.
Digital Infrastructure · AnalyticsGINO D'ACAMPO
View Case Study →Digital Infrastructure · Analytics£100K+
SAVINGS ATTRIBUTEDA bespoke cross-domain attribution build for a restaurant group — connecting media spend to confirmed bookings through a closed third-party engine.
Digital Marketing · Social Impact · AwarenessTHAMES VALLEY POLICE
View Case Study →Digital Marketing · Social Impact4M+ IMPRESSIONS
60% INSTAGRAM UPLIFTA behaviour-change campaign for two UK police forces — precision mobile and social moving non-emergency crime reporting online.
Digital · OOH · Pan-EuropeanAAA FIGHTING GAME LAUNCH
View Case Study →Digital · OOH · Pan-European154M+ IMPRESSIONS
44M+ GAMERS REACHEDA franchise relaunch across five European markets — digital and OOH combining for 154 million impressions and 44 million gamers reached.
- VIEW
ALL
WORK
Data-Driven Strategy
Audience intelligence across every market we operate in — from Canadian first-party panels to connected TV (CTV), streaming and programmatic measurement.Multi-Market Execution
Direct platform relationships across Canada, the US, the UK and the EU. No subcontracted local arms — the team that wins the work runs the work.Award-Winning Campaigns
Marketing Week, Netty Awards and Sony Gold-recognised work — campaigns that cut through and deliver measurable results.Full-Funnel Performance
From first impression to conversion — we own the loop and deliver measurable growth, whichever market the brand is built for.
WHAT CAN
WE OFFER YOU
Full-service media and marketing across every channel that moves modern audiences — planned and executed from Canada, delivered across North America and Europe.
Digital Audio
Reach listeners wherever they stream. Spotify (Music and Podcasts), broader podcast inventory and digital audio across every major streaming platform — precision targeting that puts your message in the ears of the right listener, at the right moment.
More about Digital Audio →Digital OOH
Place your brand in front of consumers wherever they are — main streets, transit hubs, gyms, shopping centres. Programmatic digital out-of-home (DOOH) across many media owners such as Pattison Outdoor, Astral and Branded Cities in Canada, responding to weather, time of day and audience behaviour in real time.
More about Digital OOH →Connected TV
Reach audiences on the biggest screen in the house. Connected TV (CTV) puts your ad on the television, inside the streaming services and broadcaster apps Canadians watch, combining the impact of TV with the targeting and measurement of digital. We plan and buy CTV across Amazon Prime Video, Netflix, Paramount+, Roku, Samsung Ads and the Canadian broadcasters, buying programmatically or direct, depending on what best suits the campaign, to drive maximum impact. Campaigns start from $5,000 CAD. Broadcast-quality impact, digital precision.
More about Connected TV →Cinema Advertising
The biggest screen there is. On-screen and in-lobby cinema advertising across Canada, planned around the film release calendar, with Cineplex Media as the main national seller.
More about Cinema Advertising →Social Media Ads
Data-driven paid social across Meta, TikTok, YouTube, Snapchat and Reddit. Audience-led buying with creative that stops the scroll — backed by the kind of audience intelligence that justifies every dollar of budget.
More about Social Media Ads →Search Marketing
Capture intent at the moment of decision. Multi-market keyword strategy for Canadian brands operating in the US and the EU — including localised landing structures, currency-aware bid management and full performance attribution. Google, Bing and increasingly the generative search surfaces.
More about Search Marketing →Film Services
From Nova Scotia production logistics to international publicity, awards consideration and distribution support — we work as an extension of your production and distribution teams, connecting stories to audiences from set to screen to spotlight.
More about Film Services →
Looking to advertise in the UK? We're experts at that too. Advertising in the UK
LIKE WHAT YOU SEE?
THE SHORT VERSION
- Independent and Canadian-headquartered, working out of Toronto, Halifax and London.
- CAD $19m+ in media managed and 413+ campaigns delivered since 2019.
- Channels we plan and buy: connected TV (CTV), cinema, digital audio, paid social, search, digital out-of-home (DOOH).
- Connected TV campaigns from $5,000 CAD. No minimum spend on paid social.
- Markets we work in: Canada, the United States, the United Kingdom and the European Union.
- Direct or programmatic. We can buy either way, and work with you to choose the route that gets the most from your campaign.
- Senior people run the work. The team that plans your campaign is the team that buys it.
COMMON QUESTIONS
What does Simplicity Media do?
Simplicity Media is an independent Canadian advertising, media planning and buying agency, headquartered in Halifax with teams in Toronto and London. We plan and buy connected TV, cinema, out-of-home, digital audio, paid social, search, gaming and press for brands across Canada and the United States, and buy UK media in-house for North American brands expanding overseas.
How much does CTV advertising cost in Canada?
Plan on $20 to $85 CAD CPM. The platform sets the base rate, and programming, daypart, placement, ad length and targeting overlays add to it. No Canadian industry body publishes a CTV benchmark, so this is our planning range from rates quoted to us. We recommend a minimum of $5,000 CAD for a CTV campaign.
Where can you buy connected TV advertising in Canada?
Netflix, Amazon Prime Video, Paramount+, Roku, Samsung Ads and the Canadian broadcasters all sell CTV advertising in Canada, through direct sales, self-serve platforms or programmatic DSPs. We buy programmatically or direct, depending on what best suits the campaign.
How much does billboard advertising cost in Canada?
There is no published Canadian billboard rate card. Every out-of-home price is negotiated, and cost is driven by format, market, share of voice, daypart, campaign length, buying route and production. That is why a costed OOH plan starts with your audience and markets rather than a price list.
Should you buy digital out-of-home programmatically or direct?
Direct when a specific site is the idea, the campaign needs a custom build or special format, or supply is tight in a peak window. Programmatic suits audience-led national activity across many screens, short bursts, or creative triggered by live conditions such as weather. We buy both ways.
How is out-of-home advertising measured in Canada?
By COMMB, the Canadian Out-of-Home Marketing and Measurement Bureau. It models audiences using traffic data, mobile location data and postal-code demographics, and measures digital impressions at the level of each ad play.
How much does Spotify advertising cost in Canada?
Spotify's self-serve platform has a minimum campaign budget of roughly $250 CAD, with pricing set at auction above that. Programmatic buying through Spotify Ad Exchange, and direct deals such as sponsorships and host-read podcast placements, are priced by deal.
How much does podcast advertising cost in Canada?
Canadian podcast advertising is negotiated, and no Canadian sales house publishes a rate card. Cost depends on whether the read is host-voiced or pre-produced, baked in or dynamically inserted, its position in the episode, the genre, and whether you buy a named show or run-of-network audience.
Should you advertise on radio or digital audio in Canada?
Often both. Radio delivers broad, fast reach, particularly in the car and in the morning, while streaming audio peaks later in the day. Those dayparts complement each other, which usually argues for combining the two rather than choosing one.
How does cinema advertising work in Canada?
Cineplex Media is the main national seller, covering Cineplex's 154 theatres and representing other exhibitors including Landmark Cinemas. Spots run 10, 15 or 30 seconds, a minimum of three weeks is recommended to build frequency, and pricing varies with the dates and the films playing.
How much does social media advertising cost in Canada?
A single platform can be tested from $500 to $1,000 CAD a month, and most mid-market brands see meaningful results from $3,000 to $10,000 CAD a month across two or three channels. We plan and buy Meta, TikTok, YouTube, Snapchat and Reddit.
How much does Google Ads cost in Canada?
Most mid-market Canadian brands invest between $3,000 and $20,000 CAD a month in paid search. Cost per click ranges from under $1 for low-competition terms to $20 to $50 or more in categories such as financial services, legal and insurance. Campaigns can be targeted by province, city or postal code.
Is gaming advertising only for reaching young men?
No. Over 23 million Canadians play video games, more than 61% of adults, and the average Canadian gamer is in their mid-30s (ESAC, 2023). Formats include in-game display, rewarded video, Twitch sponsorships and creator partnerships.
What is the difference between press advertising and PR?
Press advertising is paid space where you control the message. PR is earned coverage built through relationships with journalists and editors, which brings third-party credibility. We offer both, and advise on when each delivers the better return.
What film services does Simplicity Media offer?
From our Nova Scotia base we provide film publicity and press strategy, awards campaigns, red carpet and premiere events, festival strategy, distribution support and production logistics, working as an extension of production and distribution teams.
Can a Canadian or US brand advertise in the UK?
Yes. Simplicity Media was founded in London in 2019 and still has a London office. We buy UK out-of-home, connected TV, radio and Spotify direct from UK media owners for North American brands, and hold direct Clearcast registration for UK TV ad clearance.
Do you buy media direct or programmatically?
Both. We buy direct with media owners or programmatically, depending on what best suits each campaign's audience, inventory, pricing and measurement. Having the choice means the plan is built around your objectives rather than a single platform.