Independent International Media Agency · Headquartered in Canada
WE MAKE
YOUR MARKETING
UNMISSABLE
Simplicity Media is a Canadian-headquartered independent media agency. We plan and buy across audio, OOH, connected TV, paid social media and paid search — designed for ambitious brands running campaigns across North America and Europe.
YOUR COMPETITIVE
ADVANTAGE
Simplicity is a Canadian-headquartered independent media agency, with execution arms in Toronto, Halifax and London. The founding team brought decades of international media experience back across the Atlantic to build an agency that does what the holding groups can't: senior attention on every campaign, direct platform relationships in every market we operate in, and a single accountable team across regions. Traditional media to full-service digital: paid social, search, programmatic, connected TV, digital audio, out-of-home and press.
For Canadian brands running international campaigns, that combination is unusual. Most Canadian agencies don't have on-the-ground execution in EMEA. Most international networks treat Canadian clients as a satellite of a larger US team. We were built specifically to sit in the middle of that gap — with the data intelligence of a network, the speed of an independent, and the discipline to keep regional execution honest.
Over CAD $19 million in media managed since 2019. Clients spanning North American consumer brands, listed businesses, global gaming and entertainment publishers, and the independent companies who needed senior people on their account from day one.
We don't do average. We don't do slow. And we don't take on a brief unless we're confident we can make it unmissable.
Marketing Week Awards
Campaign of the Year2024Netty Awards
Best Digital Campaign Innovation2025Sony Awards
Gold — Station Of The YearNetty Awards
Best Digital Campaign Innovation2024
- $19m+CAD Media Managed
- 50m+Consumers Reached
- 2.4m+New Customers Generated
- 4Markets Activated
- 413+Campaigns Delivered
WE LET OUR WORK
SPEAK FOR ITSELF
Digital Marketing · Paid SearchARTICAD
View Case Study →Digital Marketing · Paid Search3× LEAD VOLUME
NETTY AWARD 2024A five-year search partnership for the UK's leading kitchen design software — lead volume trebled and held, with Netty Awards in 2024 and 2025.
Digital Marketing · PerformanceC-SMASH VRS
View Case Study →Digital Marketing · PerformanceTOP 10 VR TITLE
LAUNCH WEEKA VR game launch built around the Meta Quest community — driving a Golden Joystick-nominated title into the store's top 10 during launch week.
Digital Marketing · InfrastructureLMA
View Case Study →Digital Marketing · InfrastructureOPEN DAYS FILLED
370% BRAND UPLIFTThe complete digital operation for Liverpool Media Academy — search, social, creative and custom attribution filling open days through to acquisition by Galileo Education.
Digital Infrastructure · AnalyticsGINO D'ACAMPO
View Case Study →Digital Infrastructure · Analytics£100K+
SAVINGS ATTRIBUTEDA bespoke cross-domain attribution build for a restaurant group — connecting media spend to confirmed bookings through a closed third-party engine.
Digital Marketing · Social Impact · AwarenessTHAMES VALLEY POLICE
View Case Study →Digital Marketing · Social Impact4M+ IMPRESSIONS
60% INSTAGRAM UPLIFTA behaviour-change campaign for two UK police forces — precision mobile and social moving non-emergency crime reporting online.
Digital · OOH · Pan-EuropeanGLOBAL GAMING TITLE
View Case Study →Digital · OOH · Pan-European154M+ IMPRESSIONS
44M+ GAMERS REACHEDA franchise relaunch across five European markets — digital and OOH combining for 154 million impressions and 44 million gamers reached.
- VIEW
ALL
WORK
Data-Driven Strategy
Audience intelligence across every market we operate in — from Canadian first-party panels to connected TV (CTV), streaming and programmatic measurement.Multi-Market Execution
Direct platform relationships across Canada, the US and the EU. No subcontracted local arms — the team that wins the work runs the work.Award-Winning Campaigns
Marketing Week, Netty Awards and Sony Gold-recognised work — campaigns that cut through and deliver measurable results.Full-Funnel Performance
From first impression to conversion — we own the loop and deliver measurable growth, whichever market the brand is built for.
THE SHORT VERSION
- Independent and Canadian-headquartered, working out of Toronto, Halifax and London.
- CAD $19m+ in media managed and 413+ campaigns delivered since 2019.
- Channels we plan and buy: connected TV (CTV), digital audio, paid social, search, digital out-of-home (DOOH), gaming, press and PR.
- Connected TV campaigns from $5,000 CAD. No minimum spend on paid social. Spotify campaigns start from $250 CAD.
- Markets we work in: Canada, the United States, the United Kingdom and the European Union.
- Senior people run the work. The team that plans your campaign is the team that buys it.
WHAT CAN
WE OFFER YOU
Full-service media and marketing across every channel that moves modern audiences — planned and executed from Canada, delivered across North America and Europe.
Digital Audio
Reach listeners wherever they stream. Spotify (Music and Podcasts), broader podcast inventory and digital audio across every major streaming platform — precision targeting that puts your message in the ears of the right listener, at the right moment.
More about Digital Audio →Digital OOH
Place your brand in front of consumers wherever they are — main streets, transit hubs, gyms, shopping centres. Programmatic digital out-of-home (DOOH) across Pattison Outdoor, Astral and Branded Cities in Canada, responding to weather, time of day and audience behaviour in real time.
More about Digital OOH →Connected TV
Reach audiences on the biggest screen in the house. We plan and buy Connected TV across Amazon Prime Video, Netflix, Paramount+, Roku and Samsung Ads — plus full programmatic CTV access. Broadcast-quality impact, digital precision.
More about Connected TV →Social Media Ads
Data-driven paid social across Meta, TikTok, YouTube, Snapchat and Reddit. Audience-led buying with creative that stops the scroll — backed by the kind of audience intelligence that justifies every dollar of budget.
More about Social Media Ads →Search Marketing
Capture intent at the moment of decision. Multi-market keyword strategy for Canadian brands operating in the US and the EU — including localised landing structures, currency-aware bid management and full performance attribution. Google, Bing and increasingly the generative search surfaces.
More about Search Marketing →Press & PR
Campaigns that earn column inches. Canadian trade press, UK national press, US trade titles, plus earned media and influencer relations — we craft stories editors actually want to tell, in the markets the brand needs to land.
More about Press & PR →Film Services
From Nova Scotia production logistics to international publicity, awards consideration and distribution support — we work as an extension of your production and distribution teams, connecting stories to audiences from set to screen to spotlight.
More about Film Services →
LIKE WHAT YOU SEE?
THE RESULTS
SPEAK FOR THEMSELVES
- "
Simplicity don't just plan and buy — they think. Every recommendation came with a clear rationale and the results backed it up. We saw measurable uplift within weeks, not quarters.
Sarah MitchellHead of Marketing - Charity - "
We'd been with a network agency for three years and never felt like a priority. Six months with Simplicity and we had senior attention on every campaign, faster turnarounds, and better CPMs across the board.
James OkaforMarketing Director - Production Company - "
The attribution work they built for us was unlike anything we'd seen from a media agency. They identified a problem we didn't know we had, solved it without a development budget, and the bookings data became the foundation of everything we do now.
Marco FerrettiOperations Director - Hotel Chain