Independent International Media Agency · Headquartered in Canada
WE MAKE
YOUR MARKETING
UNMISSABLE
Simplicity Media is a Canadian-headquartered independent media agency. We plan and buy across audio, OOH, connected TV, paid social media and paid search — designed for ambitious brands running campaigns across North America and Europe.
YOUR COMPETITIVE
ADVANTAGE
Simplicity is Canada’s leading independent media agency specializing in CTV, Spotify, DOOH, OOH, and Paid Digital campaigns that reach household decision-makers across Canada. Headquartered in Canada with execution teams in Toronto, Halifax, and London, we are the go-to agency for Canadian brands executing high-impact campaigns across Canada, America and the UK.
Simplicity provides senior-level campaign strategy, direct platform relationships, and seamless cross-border execution without the regional friction. We bridge the gap between North American and UK markets by combining network-level data intelligence with the agility and senior oversight of an independent media team. From targeted Connected TV (CTV) and Spotify digital audio strategies to high-visibility Digital Out-of-Home (DOOH), paid search and social, we’ve managed over CAD $19 million in media since 2019. Our clients range from listed consumer brands and gaming giants to ambitious independent companies needing senior expertise from day one.
We don't do average. We don't do slow. And we don't take on a brief unless we're confident we can make your brand unmissable.
- Connected TV (CTV) & Streaming: Precision-targeted video ads across premium streaming networks in Canada & the UK - Direct or via Programmatic.
- Spotify & Digital Audio: Strategic audio placement reaching engaged decision-makers on Spotify and top podcast networks.
- DOOH & Out-of-Home (OOH): High-visibility digital billboards and street furniture across major Toronto, Canadian, and UK metro areas.
- Paid Digital Campaigns: High-ROI Paid Social, Search, and Programmatic campaigns engineered for decision-maker reach.
Awards
Marketing Week Awards
Campaign of the Year20244x Industry Awards
Campaign of the Year2023 - 20262x Netty Awards
Best Digital Campaign Innovation2025 & 2024Sony Awards
Gold — Station Of The Year
- $19m+CAD Media Managed
- 50m+Consumers Reached
- 2.4m+New Customers Generated
- 4Markets Activated
- 413+Campaigns Delivered
WE LET OUR WORK
SPEAK FOR ITSELF
Digital Marketing · Paid SearchARTICAD
View Case Study →Digital Marketing · Paid Search3× LEAD VOLUME
NETTY AWARD 2024A five-year search partnership for the UK's leading kitchen design software — lead volume trebled and held, with Netty Awards in 2024 and 2025.
Digital Marketing · PerformanceC-SMASH VRS
View Case Study →Digital Marketing · PerformanceTOP 10 VR TITLE
LAUNCH WEEKA VR game launch built around the Meta Quest community — driving a Golden Joystick-nominated title into the store's top 10 during launch week.
Digital Marketing · InfrastructureLMA
View Case Study →Digital Marketing · InfrastructureOPEN DAYS FILLED
370% BRAND UPLIFTThe complete digital operation for Liverpool Media Academy — search, social, creative and custom attribution filling open days through to acquisition by Galileo Education.
Digital Infrastructure · AnalyticsGINO D'ACAMPO
View Case Study →Digital Infrastructure · Analytics£100K+
SAVINGS ATTRIBUTEDA bespoke cross-domain attribution build for a restaurant group — connecting media spend to confirmed bookings through a closed third-party engine.
Digital Marketing · Social Impact · AwarenessTHAMES VALLEY POLICE
View Case Study →Digital Marketing · Social Impact4M+ IMPRESSIONS
60% INSTAGRAM UPLIFTA behaviour-change campaign for two UK police forces — precision mobile and social moving non-emergency crime reporting online.
Digital · OOH · Pan-EuropeanAAA FIGHTING GAME LAUNCH
View Case Study →Digital · OOH · Pan-European154M+ IMPRESSIONS
44M+ GAMERS REACHEDA franchise relaunch across five European markets — digital and OOH combining for 154 million impressions and 44 million gamers reached.
- VIEW
ALL
WORK
Data-Driven Strategy
Audience intelligence across every market we operate in — from Canadian first-party panels to connected TV (CTV), streaming and programmatic measurement.Multi-Market Execution
Direct platform relationships across Canada, the US, the UK and the EU. No subcontracted local arms — the team that wins the work runs the work.Award-Winning Campaigns
Marketing Week, Netty Awards and Sony Gold-recognised work — campaigns that cut through and deliver measurable results.Full-Funnel Performance
From first impression to conversion — we own the loop and deliver measurable growth, whichever market the brand is built for.
WHAT CAN
WE OFFER YOU
Full-service media and marketing across every channel that moves modern audiences — planned and executed from Canada, delivered across North America and Europe.
Digital Audio
Reach listeners wherever they stream. Spotify (Music and Podcasts), broader podcast inventory and digital audio across every major streaming platform — precision targeting that puts your message in the ears of the right listener, at the right moment.
More about Digital Audio →Digital OOH
Place your brand in front of consumers wherever they are — main streets, transit hubs, gyms, shopping centres. Programmatic digital out-of-home (DOOH) across many media owners such as Pattison Outdoor, Astral and Branded Cities in Canada, responding to weather, time of day and audience behaviour in real time.
More about Digital OOH →Connected TV
Reach audiences on the biggest screen in the house. We are platform-agnostic CTV buyers. We combine direct publisher/platform deals with programmatic DSP buying and choose the route that delivers the best combination of inventory, audience, pricing and measurement for each campaign. Direct: negotiated deals with specific premium CTV/streaming platforms when the advertiser wants particular inventory, guaranteed placement, premium environments or platform-specific audiences. Programmatic: DSP buying when the objective is broader audience targeting, cross-platform reach, frequency management and optimization. Hybrid: use both when that's strategically superior. Broadcast-quality impact, digital precision.
More about Connected TV →Cinema Advertising
The biggest screen there is. On-screen and in-lobby cinema advertising across Canada, planned around the film release calendar, with Cineplex Media as the main national seller.
More about Cinema Advertising →Social Media Ads
Data-driven paid social across Meta, TikTok, YouTube, Snapchat and Reddit. Audience-led buying with creative that stops the scroll — backed by the kind of audience intelligence that justifies every dollar of budget.
More about Social Media Ads →Search Marketing
Capture intent at the moment of decision. Multi-market keyword strategy for Canadian brands operating in the US and the EU — including localised landing structures, currency-aware bid management and full performance attribution. Google, Bing and increasingly the generative search surfaces.
More about Search Marketing →Film Services
From Nova Scotia production logistics to international publicity, awards consideration and distribution support — we work as an extension of your production and distribution teams, connecting stories to audiences from set to screen to spotlight.
More about Film Services →
Looking to advertise in the UK? We're experts at that too. Advertising in the UK
LIKE WHAT YOU SEE?
THE SHORT VERSION
- Independent and Canadian-headquartered, working out of Toronto, Halifax and London.
- CAD $19m+ in media managed and 413+ campaigns delivered since 2019.
- Channels we plan and buy: connected TV (CTV), cinema, digital audio, paid social, search, digital out-of-home (DOOH).
- Connected TV campaigns from $5,000 CAD. No minimum spend on paid social.
- Markets we work in: Canada, the United States, the United Kingdom and the European Union.
- Direct or programmatic. We can buy either way, and work with you to choose the route that gets the most from your campaign.
- Senior people run the work. The team that plans your campaign is the team that buys it.