Transport Advertising in Canada · Bus, Rail and Taxi

YOUR BRAND
GOES WHERE
AUDIENCES GO

Bus wraps, rail sides, taxi advertising and more — moving formats that follow audiences across entire cities, delivering repeated daily exposure on every route, every journey.

Exclusive

TTC Advertising Partner

Pattison Outdoor

Major Transit Markets

Pattison Outdoor

81%

Weekly OOH Reach, Persons 5+

COMMB

24/7

Exposure — Transit Never Stops

The Format

WHAT MAKES
IT WORK

Transport advertising is unique in the OOH landscape — it moves. A bus wrap travels every route on its network, repeating exposure to the same commuters on the same streets day after day, while simultaneously reaching entirely new audiences on every journey.

Transit systems in Toronto, Montreal, Vancouver, Calgary and beyond serve millions of daily commuters and residents. Rail sides reach commuters at high-traffic stations and along GO Transit and VIA Rail routes between major cities. Taxis navigate the most premium areas of every city 24 hours a day.

Our Approach

HOW WE
BUY IT

The strength of transport advertising lies in frequency. A well-planned bus campaign in a target area will achieve extraordinary contact rates with specific demographic and geographic audiences — at a cost per thousand that makes it one of the most efficient formats in OOH.

We buy direct across the full transit estate — buses, subway and streetcar, GO Transit, VIA Rail, taxis and specialist transport environments. From a single city bus wrap to a national rail campaign.

Discuss Your Brief

Examples

FORMAT IN CONTEXT

Station domination in a TTC Line 1 subway station, Toronto

Station domination, TTC

Bus superside on an OC Transpo bus beside Parliament Hill, Ottawa

Bus superside, OC Transpo

Full exterior wrap on a light rail train

Light rail train wrap

Interior advertising cards inside a commuter rail car

Commuter rail interior

Inventory photography: Pattison Outdoor.

Let's Talk

Talk to us today to find out how we can help your Transit campaign.

Talk to Us

What We Buy

FORMATS & OPTIONS

Bus Supersides

Large-format advertising on the main side panel of the bus — the most visible bus format from the pavement. Street-level impact across every route the vehicle travels.

Bus T-Sides

Rear three-quarter panel advertising visible to following traffic. High frequency exposure at traffic lights and junctions — particularly effective in dense urban environments.

Full Bus Wraps

Complete exterior coverage of the entire vehicle. The most impactful bus format — a moving billboard that commands attention wherever it goes. Ideal for brand launches and major campaigns.

GO Transit & VIA Rail

Advertising across the commuter and mainline rail network — stations, platforms and on-train formats reaching business commuters, leisure travellers and long-distance audiences.

Taxi Wraps

Licensed taxis operate across the most premium areas of every major Canadian city around the clock. Full and partial wraps deliver brand presence in central business districts and entertainment zones 24 hours a day.

Bus Interiors

In-vehicle advertising reaching passengers for the full duration of their journey. Extended dwell time with no external distractions — effective for detailed messaging and calls to action.

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Roadside

Airports

Why Talk to Us

TALK TO THE
PEOPLE WHO
BUY IT.

Senior people, start to finish. The team that plans your campaign is the team that buys it, for brands across all of Canada and into the UK.
Award-winning work. Our team's campaigns have won Marketing Week Campaign of the Year (2024) and the Netty Award for Best Digital Campaign Innovation (2024 and 2025).
Independently ranked. Clutch ranks Simplicity Media a Top Advertising Company in Ontario, Nova Scotia and Halifax for 2026.

RANKED BY CLUTCH FOR ADVERTISING ACROSS CANADA

Clutch is the B2B ratings and reviews platform. Top Company badges go to firms ranked in the top 15 on Clutch for a service and location. See our Clutch profile.