Billboard, OOH and DOOH Advertising Agency in Canada

YOUR BRAND.
UNMISSABLE.

Programmatic and traditional out-of-home across Canada — Pattison Outdoor, Astral and Branded Cities — and internationally. Roadside, transit, airports, malls, street furniture, murals and street vans. Programmatic DOOH via Vistar Media, Broadsign and Perion One. Almost any budget, almost anywhere.

Billboards and out-of-home bought across all of Canada, from Toronto and the GTA to Vancouver, Montreal and Atlantic Canada. Ranked by Clutch in 2026 as a Top Advertising Company in Ontario, Nova Scotia and Halifax.

88.5%
Combined Weekly Reach, OOH + TV
COMMB, 2025
$842M
Canadian OOH Revenue — 2025 (CAD)
COMMB, Feb 2026
60%+
Of Canadian OOH Spend Now Digital
COMMB, Q1 2026
79%
Take Action After Seeing OOH
Outsmart / global benchmark

THE ONLY CHANNEL
YOU CANNOT SKIP

Out-of-home advertising is the original unmissable medium — and in 2024 it is bigger, smarter and more measurable than it has ever been.

Canadian OOH revenue reached $842 million CAD in 2025, up 5.8%, with digital out-of-home accounting for 58% of all spend and passing 60% in Q1 2026. Dynamic creative capabilities — dayparting, weather triggers, proximity targeting — have transformed what outdoor can do. But the fundamentals have not changed: when your creative is in the right location, it is seen. Every time. By everyone who passes.

No ad blocker. No skip button. No algorithm deciding whether to show it. And 46% of consumers have searched for a brand after seeing it on OOH, with 26% visiting the website directly. Outsmart / global benchmark

DIRECT.
EVERY FORMAT.

We buy OOH direct — direct relationships with Pattison Outdoor, Astral and Branded Cities across Canada, plus direct relationships with international media owners for cross-border campaigns. Direct buying means no intermediary markup: more of your budget reaches media, and we have genuine rate leverage that programmatic-only buyers don't have. For digital OOH and programmatic DOOH, we also buy via Vistar Media, Broadsign and Perion One (formerly Hivestack) — where programmatic access opens inventory that isn't available direct.

No format restrictions and no minimum budget threshold. Whether you need a two-week transit campaign targeting the TTC, a national roadside presence across Pattison's highway network, a street furniture buy in Vancouver, or a single high-impact mural in Toronto — we plan it, buy it, handle supplier contracts and manage it end-to-end. Posting schedules, proof-of-posting and environment photography come as standard.

Creative is not a barrier. We can work with your existing assets and adapt them to OOH specifications — format sizing, safe zones, legibility at distance. Or we can develop creative from the brief. Either way, your campaign goes live looking exactly as it should, in the right format for every environment it appears in.

EVERY ENVIRONMENT.
EVERY AUDIENCE.

Digital billboard beside the Gardiner Expressway, Toronto
Roadside
Pattison · Astral · Branded Cities
Billboards · Digital · Large Format
Roadside

Canada's largest OOH sector. Billboards and digital screens from Pattison Outdoor, Astral and Branded Cities commanding attention across Canada's busiest corridors and highways.

Bulletin BoardsDigital BulletinsJunior PostersHighway SitesForecourts
Explore Roadside
TTC bus at a Toronto station platform
Transit
TTC · TransLink · OC Transpo · STM · GO
Bus · Subway · Rail · Taxi
Transit

Captive, commuting audiences at scale. TTC alone carries over 1.7 million daily riders. Bus exteriors, station dominations and commuter rail, delivering repeated route exposure every day.

Bus WrapsBus SupersidesStation DominationsPlatform PanelsInterior CardsGO TransitTaxi
Explore Transit
Pattison digital spectacular above the departures hall at Calgary International Airport
Airports
YYZ · YVR · YYC · YUL · YHZ
Terminals · Spectaculars · Baggage Claim
Airports

Long-dwell audiences at Canada's busiest airports. Digital spectaculars, flight information and baggage claim screens, planned by terminal and zone.

Digital SpectacularsFlight Info ScreensBaggage ClaimCorridor Pylons
Explore Airports
Pattison digital transit shelter in Metro Vancouver
Street Furniture
Bus Shelters · Digital Panels
Shelters · Digital 6-Sheets · Urban Panels
Street Furniture

Eye-level advertising at the heart of the street. Bus shelters, digital transit screens and urban panels, planned down to the neighbourhood.

Bus SheltersDigital 6-SheetsTransit ScreensUrban Panels
Explore Street Furniture
Pattison large-format digital screen in a Toronto PATH retail concourse
Malls
High Dwell · Purchase Intent
Shopping Centres · Retail
Malls

Audiences in an active spending mindset. High dwell time, real purchase intent, and digital screens with daypart and context-responsive creative.

Digital Portrait ScreensLarge Format ScreensFood CourtEntry Points
Explore Malls
Painted wall mural on a building facade in Toronto
Murals
Hand-Painted · Wallscapes
Murals · Wallscapes · Social-First
Murals

Hand-painted brand murals and wallscapes in culturally resonant urban locations. OOH built to be photographed and shared, earning media far beyond the site itself.

Hand-Painted MuralsWallscapesBuilding Wraps
Explore Murals
Mobile advertising van
Street Vans
Mobile OOH · Ad Walkers
Mobile · Events · Launches
Street Vans

Mobile OOH that goes wherever the brief demands. Branded street vans and ad walkers for launches, events and city takeovers.

Digital Ad VansPoster VansAd WalkersEvent Support
Explore Street Vans

RANKED BY CLUTCH FOR ADVERTISING ACROSS CANADA

Clutch is the B2B ratings and reviews platform. Top Company badges go to firms ranked in the top 15 on Clutch for a service and location. See our Clutch profile.

  • Clutch badge: Top Advertising Company, Ontario, 2026Top Advertising Company, Ontario, 2026
  • Clutch badge: Top Advertising Company, Nova Scotia, 2026Top Advertising Company, Nova Scotia, 2026
  • Clutch badge: Top Advertising Company, Halifax, 2026Top Advertising Company, Halifax, 2026
  • Clutch badge: Top Advertising Company, Mississauga, 2026Top Advertising Company, Mississauga, 2026
  • Clutch badge: Top Advertising Company, Consumer Products & Services, CanadaTop Advertising Company, Consumer Products & Services, Canada

Let's Talk

Talk to us today to find out how we can help your Out-of-Home campaign.

Planning Benchmarks

CANADIAN OOH ADVERTISING BENCHMARKS

Updated: July 2026 · Reviewed annually
Digital billboard — major Canadian city, two weeks$2,000–$8,000 CAD
Transit advertising — per unit$500–$3,000 CAD
National multi-market campaignsFrom $20,000 CAD
Minimum budget requirementNone
Source: Simplicity Media planning data and platform published rates, July 2026. Figures are indicative Canadian-market ranges; every plan is scoped to the brief.

FREQUENTLY ASKED
QUESTIONS

What should you look for in the best billboard and OOH advertising agency in Canada?
Access to the major Canadian owners, including Pattison Outdoor, Astral, Quebecor and Branded Cities, plus regional owners outside the big cities. Independence from any single owner, so the plan follows your audience rather than one company's inventory. Audience planning based on COMMB measurement. The ability to combine classic and digital billboards, including programmatic DOOH through platforms such as Vistar Media and Broadsign. And creative that suits each format. Simplicity Media is an independent agency headquartered in Halifax with a team in Toronto, buying OOH across Canada.
Can you buy billboards in Toronto and the GTA?
Yes. We plan and buy roadside billboards, transit, street furniture, malls and digital screens across Toronto and the Greater Toronto Area, and in markets across Canada, through Pattison Outdoor, Astral, Quebecor, Branded Cities and regional owners.
How much does out-of-home advertising cost in Canada?
OOH advertising costs in Canada vary significantly by format, market, and duration. A single digital billboard in a major Canadian city typically runs $2,000–$8,000 CAD for a two-week period. Transit advertising (bus shelters, subway stations) ranges from $500–$3,000 per unit. National campaigns across multiple markets can range from $20,000 to several hundred thousand dollars. We work with no minimum budget requirement and can plan campaigns at almost any scale.
Who are the major OOH advertising companies in Canada?
The main out-of-home media owners in Canada are Pattison Outdoor (Canada's largest), Astral Out-of-Home (owned by Bell Media), and Branded Cities. Together they operate the majority of roadside billboards, transit advertising, and street furniture across all major Canadian markets. Programmatic DOOH is available through platforms including Vistar Media, Broadsign and Perion One (formerly Hivestack, retired as a brand in February 2025). We have direct relationships with all major Canadian OOH operators.
What is the difference between OOH and DOOH advertising in Canada?
OOH (out-of-home) is the broad category covering all outdoor advertising — billboards, transit, street furniture, malls, murals. DOOH (digital out-of-home) refers specifically to digital screens within that category, which represented 58% of Canadian OOH spend in 2025 and passed 60% in Q1 2026. DOOH enables dynamic creative, daypart scheduling, weather-triggered messaging, and programmatic buying. Traditional (static) OOH typically offers longer dwell time and is often more cost-effective for sustained brand presence.
Can OOH advertising be targeted to specific Canadian cities or neighbourhoods?
Yes. OOH is inherently geographic — every placement is a specific physical location. We can plan campaigns targeting individual cities, specific neighbourhoods, proximity to your locations or competitors, transit routes serving particular demographics, or highway corridors reaching specific drive-market audiences. Digital OOH adds further targeting through audience profiling by site and daypart scheduling. OOH is one of the most geographically precise media channels available.
How do you measure the effectiveness of OOH advertising in Canada?
OOH measurement in Canada has advanced significantly. COMMB (the Canadian Out-of-Home Marketing and Measurement Bureau) provides audience data for most OOH formats. Digital OOH campaigns can be measured through mobile device tracking (anonymised), showing how many people who passed a screen later visited a website or store. We also track brand search uplift, social mentions for high-impact formats like murals, and direct response (QR codes, vanity URLs). We set measurement frameworks before campaigns go live.

Why Talk to Us

TALK TO THE
PEOPLE WHO
BUY IT.

  • Senior people, start to finish. The team that plans your campaign is the team that buys it, for brands across all of Canada and into the UK.
  • Award-winning work. Our team's campaigns have won Marketing Week Campaign of the Year (2024) and the Netty Award for Best Digital Campaign Innovation (2024 and 2025).
  • Independently ranked. Clutch ranks Simplicity Media a Top Advertising Company in Ontario, Nova Scotia and Halifax for 2026.

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