Roadside Billboard Advertising in Canada

SEEN BY
EVERYONE.
EVERY DAY.

Roadside is the the largest OOH sector — billboards and digital screens commanding brand presence at genuine national scale.

81%

Weekly OOH Reach, Persons 5+

COMMB

5.8%

Canadian OOH Revenue Growth

COMMB

30K+

Advertising Faces, Astral

Bell Media

46%

Search for a Brand After Seeing OOH

OOH industry research

The Format

WHAT MAKES
IT WORK

Roadside advertising is the backbone of the out-of-home market — and for good reason. Placed along Canada's busiest commuter routes, retail corridors and arterial roads, billboards deliver brand presence at a scale that no other format can match.

The shift to digital roadside has added a new dimension to what was already the most powerful awareness medium in outdoor. Digital billboards allow daypart scheduling, weather-triggered creative, and rapid campaign updates — without losing the raw reach and visual impact of large-format outdoor.

Our Approach

HOW WE
BUY IT

Classic 48-sheet and 96-sheet formats remain central to roadside planning. Their scale, permanence and unmissable presence make them ideal for brand campaigns requiring extended exposure and wide demographic reach. We buy across both classic and digital formats, planning the right mix for each brief.

We buy direct across the full roadside estate — Pattison Outdoor, Astral (Bell Media), Branded Cities and specialist operators. National, regional and hyper-local campaigns across any budget.

Discuss Your Brief

Examples

FORMAT IN CONTEXT

Pattison roadside billboard beside a downtown condominium tower

Urban billboard

Pattison large-format billboard beside a Canadian highway

Highway bulletin

Pattison digital billboard at the ONroute service centre, Innisfil, Ontario

Digital highway, Innisfil ON

Digital billboard beside the Gardiner Expressway, Toronto

Digital, Gardiner Expressway

Inventory photography: Pattison Outdoor, Astral Out-of-Home.

Let's Talk

Talk to us today to find out how we can help your Roadside campaign.

Talk to Us

What We Buy

FORMATS & OPTIONS

48-Sheet

The most widely available large-format billboard. Roadside and urban locations — strong reach, strong presence, accessible budgets across national and regional campaigns.

96-Sheet

Double the visual impact of a 48-sheet. Premium roadside sites on high-traffic arterial routes and motorway approaches — the format of choice for national awareness campaigns.

Digital Billboards

Full-motion DOOH in high-traffic locations. Daypart creative, weather triggers, real-time updates and dynamic content — the precision of digital at billboard scale.

Motorway Sites

Captive audiences on the busiest roads. Extended dwell time, guaranteed repeat exposure for commuters and high-mileage travellers. Particularly effective for automotive, travel and FMCG brands.

Petrol Forecourts

Advertising at the point of the most routine journey pause. High dwell, high frequency, directly adjacent to purchasing decisions. Effective for FMCG, food and drink, and automotive.

Retail Park Sites

Roadside and car park advertising adjacent to major retail destinations — reaching consumers in an active spending mindset at the point of arrival.

← Previous

Digital OOH

Transport

Why Talk to Us

TALK TO THE
PEOPLE WHO
BUY IT.

Senior people, start to finish. The team that plans your campaign is the team that buys it, for brands across all of Canada and into the UK.
Award-winning work. Our team's campaigns have won Marketing Week Campaign of the Year (2024) and the Netty Award for Best Digital Campaign Innovation (2024 and 2025).
Independently ranked. Clutch ranks Simplicity Media a Top Advertising Company in Ontario, Nova Scotia and Halifax for 2026.

RANKED BY CLUTCH FOR ADVERTISING ACROSS CANADA

Clutch is the B2B ratings and reviews platform. Top Company badges go to firms ranked in the top 15 on Clutch for a service and location. See our Clutch profile.