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Roadside is the the largest OOH sector — billboards and digital screens commanding brand presence at genuine national scale.
Roadside advertising is the backbone of the out-of-home market — and for good reason. Placed along Canada's busiest commuter routes, retail corridors and arterial roads, billboards deliver brand presence at a scale that no other format can match.
The shift to digital roadside has added a new dimension to what was already the most powerful awareness medium in outdoor. Digital billboards allow daypart scheduling, weather-triggered creative, and rapid campaign updates — without losing the raw reach and visual impact of large-format outdoor.
Classic 48-sheet and 96-sheet formats remain central to roadside planning. Their scale, permanence and unmissable presence make them ideal for brand campaigns requiring extended exposure and wide demographic reach. We buy across both classic and digital formats, planning the right mix for each brief.
We buy direct across the full roadside estate — Pattison Outdoor, Astral (Bell Media), Branded Cities and specialist operators. National, regional and hyper-local campaigns across any budget.
