Shopping Mall and Retail OOH Advertising in Canada
WHERE
SHOPPERS
ARE ALREADY
BUYING
Shopping centre advertising reaches audiences at peak purchase intent — high dwell time, active spending mindset, and digital screens that respond to day, time and context.
WHAT MAKES
IT WORK
Shopping centres are one of the few advertising environments where the audience has already decided to spend money. The mindset is different from a commuter journey or a roadside drive-by.
Shoppers move at walking pace, pause at windows and spend time in food halls and common areas, which gives a message room to land close to the point of sale.
The national network runs to 93 shopping centres, from flagship destinations such as CF Toronto Eaton Centre and Yorkdale to regional centres in every province.
Audience delivery is sensor-measured rather than estimated. The screens sit in the first and only COMMB accredited shopping network in Canada, with footfall sensors that capture 90% of the visible audience and measure dwell time. The sensors detect and count bodies only, collecting no images or personal information.
HOW WE
BUY IT
Digital screens in malls allow creative that responds to daypart, weather and local context. A food brand can serve different messaging at 11am versus 5pm. A fashion brand can respond to weather. A retailer can drive footfall to their own store from within the same building.
We buy this network direct with Cineplex Media, which holds the advertising rights across it. No reseller sits between your budget and the screens.
Spots run 10, 15 or 30 seconds. A campaign runs as a full screen bundle across every digital screen in the centres you select, and scheduling can be concentrated on the days, times or periods that matter to the brief.
Rates hold steady through the year, with the exception of November and December, when the highest-traffic period of the retail calendar is priced accordingly. Seasonal placements, including holiday activations, are available in selected centres.
FORMAT IN CONTEXT
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