Reach Canadian listeners wherever they stream. Spotify, podcasts and programmatic audio — planned and bought across Canada and internationally by specialists who know every platform inside out.
Digital audio reaches audiences that every other channel misses — and it reaches them in moments of genuine attention, not distraction.
Canadians average 13.8 hours of audio consumption per week — among the highest in the country. Spotify is Canada's most-used music and podcast streaming platform, with entry-level advertising via Spotify Ad Studio starting at just $250 CAD and CPMs of $15–25. Podcasts reach highly educated, high-income listeners in moments of focused attention that no other medium can replicate.
Yet digital audio remains one of the most under-invested channels in most Canadian media plans — which means the brands that plan it properly gain a genuine competitive advantage over those that don't.
Simplicity plans and buys across the full digital audio landscape. We have direct access to Spotify Ad Studio Canada, relationships across the major podcast networks, and programmatic audio capability through the leading DSPs — with the planning expertise to build campaigns that work across the channel mix, not just within a single platform.
Spotify's audience skews significantly younger and more employed than commercial radio or broadcast TV — with Millennials and Gen Z making up the majority of active users. The ad-supported free tier is a large, reachable audience that is demographically near-identical to paying subscribers.
Critically, digital audio adds incremental reach — not duplicated reach. Adding Spotify to a plan that already includes commercial radio delivers 28% additional unique weekly reach. Adding it to a TV plan delivers 27% more. These are audiences your existing channels are not reaching.
Podcast networks span the full demographic spectrum — from mass-market shows for broad reach to specialist titles for precision targeting by category, interest and profession. Host-read integrations deliver authenticity that pre-roll formats simply cannot buy.
Canada's most used digital audio platform. Spotify dominates streaming audio in Canada — with millions of Canadians on the free, ad-supported tier, making them directly reachable through targeted audio and display placements with a $250 CAD minimum spend.
Podcast advertising reaches highly engaged listeners across every content category — news, sport, comedy, business, true crime and beyond. We buy across the major Canadian and international podcast networks, with access to both programmatic insertion and host-read integrations for brands seeking authentic audience connection.
Programmatic audio buying delivers the precision of digital display with the attention of audio — audience-targeted spots bought in real time across music streaming, podcasts and digital radio. Available through the leading DSPs, enabling first-party audience data to be applied against a broad cross-platform audio inventory.
More listeners pay full or most attention to content on Spotify compared to commercial radio — 53% vs 37%.
More Spotify users pay full or most attention to advertisements compared to radio listeners — 27% vs 20%.
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