For more than three decades, ArtiCAD has set the standard in design software for kitchen, bedroom and bathroom professionals — the platform behind thousands of designer, retailer and manufacturer businesses across the UK and beyond.
Awareness was never the issue. What ArtiCAD needed was a dependable engine for growth: a way to be found by design professionals at the precise moment they were comparing software options, and to turn that attention into sales-ready leads.
Trade software is a narrow, considered market. The buyers are showroom owners, independent retailers and working designers rather than consumers; decisions take longer, evaluation is careful, and the search behaviour looks nothing like a retail campaign. Success depended on building keyword architecture around genuine trade intent.
Working from our UK office, we tore the existing paid search account down to its foundations and rebuilt it around the language trade buyers actually use. The goals were simple to state and hard to do: cut the spend leaking into irrelevant consumer searches, and raise both the volume and quality of leads landing with ArtiCAD's sales team.
Every layer — campaign structure, bidding, ad copy — was rebuilt to match message to intent, from early comparison research right through to high-intent demo and trial requests.
Five years of continuous management has let the account compound: expanding into new keyword territory as the product suite grew, and adapting as competitors entered and left the auction.
Lead volume trebled in the opening phase of the engagement — and, more importantly, stayed there. Anyone can spike a chart for a quarter. Holding a 3× improvement across five years of management is what separates genuine market understanding from a lucky restructure.
The work was recognised at the Netty Awards — among the most competitive digital marketing awards internationally — with Simplicity named winner of Best Digital Campaign Innovation for ArtiCAD in both 2024 and 2025.
ArtiCAD is still a client today. It is the longest-running engagement on our books, the benchmark for every B2B search campaign we take on — and the standard of work our Canadian clients now draw on.
ArtiCAD · Paid Search · UK
