A Canadian-headquartered independent media agency. We plan and buy across audio, OOH, connected TV, paid social and search — for ambitious brands running campaigns across North America, the UK and Europe.
Simplicity is a Canadian-headquartered independent media agency, with execution arms in Toronto, Halifax and London. The founding team brought decades of international media experience back across the Atlantic to build an agency that does what the holding groups can't: senior attention on every campaign, direct platform relationships in every market we operate in, and a single accountable team across regions. Traditional media to full-service digital: paid social, search, programmatic, connected TV, digital audio, out-of-home and press.
For Canadian brands running international campaigns, that combination is unusual. Most Canadian agencies don't have on-the-ground execution in EMEA. Most international networks treat Canadian clients as a satellite of a larger US team. We were built specifically to sit in the middle of that gap — with the data intelligence of a network, the speed of an independent, and the discipline to keep regional execution honest.
Over CAD $19 million in media managed since 2019. Clients spanning North American consumer brands, UK FTSE-listed businesses, global gaming and entertainment publishers, and the independent companies who needed senior people on their account from day one.
We don't do average. We don't do slow. And we don't take on a brief unless we're confident we can make it unmissable.
Five-year paid search partnership delivering 3× lead volume for the UK's leading kitchen design software — Netty Award winner 2024 and 2025.
Multi-platform VR launch campaign with a Meta Quest focus — driving the Golden Joystick-nominated title into the top 10 at launch and putting it in front of the UK's most engaged VR audience.
Full-service digital — search, social, creative and custom attribution — driving open day bookings for LMA, from independent academy to Galileo Education group.
Built a cross-domain attribution system from scratch — closing the loop between paid media spend and confirmed restaurant bookings across a closed third-party engine.
Multi-channel digital campaign designed to reduce non-emergency 999 calls across the Thames Valley region — Social Awareness communications at scale.
Pan-European launch campaign across digital and OOH — reaching 44 million gamers across five markets and delivering 154 million impressions for a major global gaming franchise relaunch.
Full-service media and marketing across every channel that moves modern audiences — planned and executed from Canada, delivered across North America, the UK and Europe.
Reach listeners wherever they stream. Spotify (Music and Podcasts), broader podcast inventory and digital audio across every major streaming platform — precision targeting that puts your message in the ears of the right listener, at the right moment.
More about Digital Audio →Place your brand in front of consumers wherever they are — high streets, transit hubs, gyms, shopping centres. Programmatic DOOH across Pattison and Outfront in Canada, Clear Channel and JCDecaux in the UK and Europe, responding to weather, time of day and audience behaviour in real time.
More about Digital OOH →Reach audiences on the biggest screen in the house. We plan and buy Connected TV across Amazon Prime Video, Netflix, Paramount+, Roku and Samsung Ads — plus programmatic CTV via StackAdapt and The Trade Desk. Broadcast-quality impact, digital precision.
More about Connected TV →Data-driven paid social across Meta, TikTok, YouTube, Snapchat and Reddit. Audience-led buying with creative that stops the scroll — backed by the kind of audience intelligence that justifies every dollar of budget.
More about Social Media Ads →Capture intent at the moment of decision. Multi-market keyword strategy for Canadian brands operating in the US, the UK and the EU — including localised landing structures, currency-aware bid management and full performance attribution. Google, Bing and increasingly the generative search surfaces.
More about Search Marketing →Campaigns that earn column inches. Canadian trade press, UK national press, US trade titles, plus earned media and influencer relations — we craft stories editors actually want to tell, in the markets the brand needs to land.
More about Press & PR →From Nova Scotia production logistics to international publicity, awards consideration and distribution support — we work as an extension of your production and distribution teams, connecting stories to audiences from set to screen to spotlight.
More about Film Services →Simplicity don't just plan and buy — they think. Every recommendation came with a clear rationale and the results backed it up. We saw measurable uplift within weeks, not quarters.
We'd been with a network agency for three years and never felt like a priority. Six months with Simplicity and we had senior attention on every campaign, faster turnarounds, and better CPMs across the board.
The attribution work they built for us was unlike anything we'd seen from a media agency. They identified a problem we didn't know we had, solved it without a development budget, and the bookings data became the foundation of everything we do now.
