Where to Buy Connected TV Advertising in Canada

Which streaming services sell advertising in Canada?

Almost all of the major ones now do. The complication is not availability — it is who represents each platform in Canada, because that changed repeatedly across 2025 and 2026.

Compiled by Simplicity Media, September 2026, from platform and sales-house announcements. Sources listed below.

How does Netflix advertising work in Canada?

Netflix launched its Canadian ad tier in November 2022 and reports 6.6 million Canadian monthly active viewers on it. You can buy through Netflix directly or through four DSPs.

The route options are Netflix Ads Suite, Netflix's own platform, or programmatically through Amazon DSP, Google DV360, The Trade Desk or Yahoo DSP. Canadian advertisers were able to buy into NFL Christmas Gameday for the first time in the 2025 season.

The number to hold in your head is the measurement one, not the platform one. Netflix's 6.6 million is its own metric — monthly active viewers, meaning subscribers who watched at least a minute of ads, multiplied by estimated household viewership. Numeris, measuring independently, puts Netflix's ad-supported weekly reach in Canada at 10.8% of adults.

Both figures can be true. They measure different things over different periods. But if a plan is built on Netflix delivering broad Canadian reach, the Numeris number is the one that will hold up when the post-campaign analysis lands.

How does Amazon Prime Video advertising work in Canada?

Prime Video is the strongest single ad-supported reach proposition in Canadian streaming, and it is not close. Numeris puts its ad-supported weekly reach at 30.9% of Canadian adults.

There are three routes. Amazon DSP, which in Canada also carries third-party inventory from Bell Media, CBC, Rogers, Netflix and Roku. Direct sponsorship packages on Prime Video itself. And Complete TV, a cross-publisher streaming planning capability Amazon introduced for the Canadian market in 2026.

Amazon states that its DSP ranks first in unique CTV reach among adults 18+ against other DSPs in Canada, citing Numeris. The NBA arrives on Prime Video Canada in October 2026, which will tighten inventory in that window.

The practical reason Prime Video ends up on most Canadian CTV plans we build: it is the only streaming platform in this market that can carry the reach-building portion of a campaign on its own.

What about the Canadian broadcasters?

Bell Media is the most transparent seller in the Canadian market, and the only one publishing rates and minimums. CBC is the only one with a genuine self-serve platform.

Bell Media sells Crave, Tubi, TSN and RDS as one digital offer, buyable direct or through all major DSPs. Its 2026 upfront published rate points and minimums, which is rare here. Crave's own pure-play weekly reach is 7.2% of adults.

CBC/Radio-Canada sells CBC Gem and ICI TOU.TV either through a Media Solutions specialist or through MAX, a 24/7 self-serve buying platform with real-time reporting. CBC Gem inventory is also reachable through Amazon DSP.

Rogers Sports & Media represents Disney+ in Canada and took it fully programmatic in April 2025. Citytv+ went direct-to-consumer in September 2025, bundled with Sportsnet+.

Corus lost Pluto TV to Media Pulse in April 2026 — Corus had been Pluto TV's Canadian ad representative since its 2022 launch — but retains StackTV and its own Global TV App. Its own analysis of a four-week November 2025 campaign found that combining StackTV and Global TV App digital with linear delivered 55% unduplicated digital viewers not reached by linear alone.

How does Simplicity buy CTV for Canadian clients?

Direct, as the default. We hold direct relationships with the broadcasters and platforms on the list above. We also offer programmatic, and use it where the brief calls for it.

The table lists every route each Canadian platform offers. What that means in practice for working with us is that the relationship is with the media owner either way.

Direct is the default for a straightforward reason. Every layer between a client's budget and the media owner takes a margin, and those layers are rarely itemised. A direct buy means the rate we negotiate is the rate the client pays for, and our fee is stated separately.

It also means we are quoted real rates rather than clearing prices, which is what makes the planning range on our CTV cost page first-hand rather than borrowed from American data.

And where a brief genuinely needs audience-first buying across eight platforms at once with a single unified frequency cap, programmatic is the better route and we will say so rather than force the direct plan.