Mobile OOH · Street Van and Ad Walker Advertising in Canada

ADVERTISING
THAT FOLLOWS
YOUR AUDIENCE.

Mobile formats that go where fixed OOH cannot. Branded vans and ad walkers deployable on demand — product launches, event activations and city takeovers at any scale.

Mobile

Follows the Audience — Not the Other Way Round

Event

Led — Deployable On Demand

High

Impact — Unexpected, Memorable, Shareable

Flexible

Any Location, Any Duration

The Format

WHAT MAKES
IT WORK

Every other format in out-of-home advertising is fixed. It stays where it is placed and waits for the audience to pass. Street vans and ad walkers invert that model — they go to the audience, positioning your brand exactly where the brief demands, on demand.

Branded street vans are particularly powerful for product launches and campaign launches where presence at a specific event, venue or location is the objective. A van can be outside a competitor's flagship store, at a festival entrance, at a stadium on match day, or moving through the most densely-trafficked streets in a target city — all in the same campaign.

Our Approach

HOW WE
BUY IT

Ad walkers — human-worn advertising panels — deliver the same flexibility at street level with an additional layer of proximity and interaction. They can work crowds, move between locations and engage directly with passers-by in a way that no fixed format can. The unexpected nature of the format generates additional attention and recall.

Both formats are inherently social-first — people photograph and share encounters with mobile advertising in a way they would not with a static billboard. A well-executed van or walker campaign generates earned social impressions alongside the physical exposure.

Discuss Your Brief

Examples

FORMAT IN CONTEXT

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Let's Talk

Talk to us today to find out how we can help your Street Van campaign.

Talk to Us

What We Buy

FORMATS & OPTIONS

Branded Vans

Custom-wrapped vehicles carrying advertising panels or digital screens through target areas. Deployable on any route, to any location, for any duration.

Ad Walkers

Human-worn advertising panels — A-frame boards, screen backpacks and wearable display formats. Highly mobile, directly engaging and inherently shareable.

Digital Van Screens

Vehicles equipped with digital LED or LCD screens — full-motion creative, day-part scheduling and real-time content updates while on the move.

Event Activation

Mobile advertising deployed in and around specific events — festivals, concerts, sports, conferences. Reaching audiences in their highest-engagement moments.

Guerrilla Placement

Strategic mobile placement designed to generate attention, conversation and social sharing — unexpected encounters that create earned media through novelty and impact.

City Takeovers

Coordinated deployment of multiple vans and walkers across a target city simultaneously — creating pervasive brand presence across an entire urban area for a defined campaign window.

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Murals

Out-of-Home

Why Talk to Us

TALK TO THE
PEOPLE WHO
BUY IT.

Senior people, start to finish. The team that plans your campaign is the team that buys it, for brands across all of Canada and into the UK.
Award-winning work. Our team's campaigns have won Marketing Week Campaign of the Year (2024) and the Netty Award for Best Digital Campaign Innovation (2024 and 2025).
Independently ranked. Clutch ranks Simplicity Media a Top Advertising Company in Ontario, Nova Scotia and Halifax for 2026.

RANKED BY CLUTCH FOR ADVERTISING ACROSS CANADA

Clutch is the B2B ratings and reviews platform. Top Company badges go to firms ranked in the top 15 on Clutch for a service and location. See our Clutch profile.