Hand-Painted Mural Advertising in Canada

ART THAT
WORKS AS
ADVERTISING.

Hand-painted, location-specific and inherently shareable — a well-placed mural generates social media amplification far beyond its physical footprint, turning a single site into a cultural moment.

Social

First — Designed to Be Photographed

Earned

Media Beyond the Physical Site

Cultural

Resonance — Location-Specific Design

Lasting

Presence — Weeks to Months of Exposure

The Format

WHAT MAKES
IT WORK

Murals occupy a unique position in out-of-home advertising — they are the only format that audiences seek out, photograph and share. A well-executed brand mural does not interrupt the environment — it enhances it. And in doing so, it generates a quality of earned attention that paid media cannot buy.

The social media amplification of a mural campaign can be extraordinary. Branded murals in culturally resonant locations are regularly photographed by thousands of passers-by and shared across Instagram, TikTok and Twitter — generating impressions that far exceed the physical footprint of the site. The physical mural becomes a content asset as much as a media placement.

Our Approach

HOW WE
BUY IT

Location is everything. The cultural context of a mural — the neighbourhood, the wall, the visual environment around it — is as important as the creative itself. We work with specialist mural artists and location owners to identify sites that carry genuine cultural resonance for the target audience, then develop creative that belongs in that environment rather than simply occupying it.

Murals are particularly effective for brand launches, fashion and lifestyle brands, entertainment releases and FMCG brands with strong visual identity. We manage the full process — location scouting, artist briefing, permissions, production and photography for social amplification.

Discuss Your Brief

Examples

FORMAT IN CONTEXT

Large format wallscape on a corner building in Toronto

Corner wallscape, Toronto · Astral

Printed wallscape at street level on a brick building, Toronto

Street level wallscape, Toronto · Astral

Painted wall mural on a building facade in Toronto

Painted mural, Toronto · Astral

Wallscape seen at street scale beside a Toronto streetcar route

Wallscape at scale, Toronto · Astral

Inventory photography: Astral Out-of-Home.

Let's Talk

Talk to us today to find out how we can help your Mural campaign.

Talk to Us

What We Buy

FORMATS & OPTIONS

Hand-Painted Murals

Commission bespoke hand-painted murals by specialist artists in culturally resonant urban locations. The most authentic and shareable format in outdoor advertising.

Large Format Wall

High-impact printed or painted treatments on large external walls in high-visibility urban locations — scale and visual impact combined with cultural placement.

Gable End Murals

End-of-terrace and gable end wall treatments in residential and urban areas — commanding presence from multiple sightlines in community environments.

Social-First Creative

Mural campaigns designed from the outset to be photographed and shared. Creative development that considers the Instagram frame and the TikTok video as the primary distribution mechanism.

Artist Collaboration

Brand collaborations with established street artists and muralists — lending authentic cultural credibility to brand campaigns through genuine artistic partnership.

Multi-City Murals

Coordinated mural campaigns across major Canadian cities — consistent brand narrative with location-specific creative that connects with each city's unique cultural identity.

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Street Furniture

Street Vans & Walkers

Why Talk to Us

TALK TO THE
PEOPLE WHO
BUY IT.

Senior people, start to finish. The team that plans your campaign is the team that buys it, for brands across all of Canada and into the UK.
Award-winning work. Our team's campaigns have won Marketing Week Campaign of the Year (2024) and the Netty Award for Best Digital Campaign Innovation (2024 and 2025).
Independently ranked. Clutch ranks Simplicity Media a Top Advertising Company in Ontario, Nova Scotia and Halifax for 2026.

RANKED BY CLUTCH FOR ADVERTISING ACROSS CANADA

Clutch is the B2B ratings and reviews platform. Top Company badges go to firms ranked in the top 15 on Clutch for a service and location. See our Clutch profile.