Examples
FORMAT IN CONTEXT
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Bus shelters, kiosks and urban panels distributed across every city, town and suburb — the most targeted format in OOH, with hyper-local precision down to individual neighbourhoods.
Street furniture advertising operates at a fundamentally different level from other OOH formats — literally. At street level, at eye height, in the neighbourhoods where your audience lives and moves. It is intimate in a way that a billboard cannot be.
Bus shelters are the most widely distributed advertising format in outdoor — present in every suburb, every main street and every transit hub. Present across Canada's major transit networks — from Toronto's TTC to systems in Montreal, Vancouver and Calgary. Digital 6-sheets allow creative that responds in real time to daypart, weather and local context.
Digital transit shelters and street-level screens — the next generation of street furniture in Canada's busiest urban zones — add a new dimension of digital interactivity. Full-motion creative on screens at street level in the highest-footfall urban zones.
Street furniture is the format of choice for local and regional campaigns, hyper-targeted by geography. A campaign targeting a specific neighbourhood, catchment area or commuter route can be planned with precision that no other OOH format can match.
